I think it’s more than marketing honestly. All the reviews are good and it’s the lightest of the ebikes on the market or near so. It also has geo that nearly the same as their well liked Occam. It has a smaller battery and a pretty light output drive unit. I think this bike really appeals to riders who want to hang with faster friends or overcome physical limitations. (Or simple lack of time to ride/fitness)
I constantly hear that ebikes are cheating, but this is mostly from people who don’t have real experiences on them. My view is that if it gets you off the couch and if it requires you to pedal the entire time than the more the merrier. Ebikes are a great way to provide Long durations of moderate heart rate. This is well proven to build cardiovascular health. (This means you can build fitness on an ebike).
I support 20mph speed caps. I discourage the use of throttle only e-motorcycles on dedicated mtb trails.
My prediction is that 1 in five bikes sold will be an ebike within ten years. By then you will be challenged to tell them apart from a distance anyway.
this rise would easily go unnoticed as an ebike among a group of mtbs.
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these guys do great write ups:
With a headline-grabbing weight of just 16.2kg, the Orbea Rise is claimed to be one of the lightest full suspension electric mountain bikes on the market. As a serious competitor to the Specialized Levo SL, the Orbea Rise comes with a bigger battery and a more powerful motor too.
flowmountainbike.com