Its not that they can't step up to the plate, its the ability to actually get Ferrari. To buy a new Ferrari, you need to already be an owner of several, then if Ferrari "chooses you", you can get on the waiting list, which is usually something like 2-years. Unless, of course, you are a VIP customer, in which case you automatically get an allocation every-time a new model comes out (Footballers, Middle-Eastern Princes, Russian Oligarchs). So, if you won the $350M Mega Millions tomorrow, your only choice is to find a used one. Then start building a relationship with a dealer, buy a few more used ones, visit the factory in Maranello, and maybe someday get "chosen". For a standard model anyway. The limited addition ones require you to be a VIP.