Do they oversize brakes now or something?
I'd go through a set of rotors/pads on previous cars 40-60k, I'm at 95k on my car and purchased a whole new set of brakes many miles ago but every time I take the wheels off I laugh at how much is left and how good everything looks.
they are certainly bigger than they used to be, if that is scaled relative to the increase in vehicle weight, or has gone up more (proportionally) im not sure. My personal experience is mostly cause by the fact that 90% of my driving was highway for the first 100k that i had the truck. (my car was eating a set of brakes every 30-35k, but thats a much more varied/aggressive use case)