both good ideas but neither would work.
lets face it, if a bunch of dudes on cross bikes started pulling in THOUSANDS of people to watch every weekend, the first thing that would happen is someone would start selling advertising. then category exclusivities. then endorsements. then athlete and team sponsorships. then the TV deal. then in order to make your corporate sponsors happy and get them more GRPs against the coveted 18-24 demo and national tv coverage, you need to win (or at least place) so you get featured. so you start with light bike parts. carbon! unobtainium! then everyone has it. now what? caffeine! red bull! viagra? shit yeah son, that increases your ability to cart oxygen around the body! oh, everyone can get that too. damn. shit, now what?
see where it all goes?