I feel, sooner or later the only place you will find a braking surface on any rim is in an eBay archive. That is something that appears to be trending across the entire pedal powered arena...
I.e., mtb, happening in cx and the beginning of a push on the road .
That being said I hope it is later in cx. I obviously am not blind or ignorant to the direction that braking in cx is going at an unstoppable race pace. (Insert corny pun snickers).* I, for one, enjoy the thrill of not being 100% sure I am going to be able to stop my bike in time while cornering or screaming down a hill towards a skinny plastic stake only padded with one twirl of Shimano or sram marker tape....I'm just not ready to let go. Plus my current brakes match my current frame colors...looking good is half the battle...right?
When you ride in the part of the pack I do its the little things you look fwd to and enjoy on your journey to the podium.
If im ever a contender for the podium my tune may change.