2015 MTBNJ Event Calendar
- Thread starter Norm
- Start date
No, we get dinged for nothing. All on the racer.
They allow the promoter to pay for some of it. But you know how often that happens.
1speed
Incredibly profound yet fantastically flawed
If you eliminated bikereg, do you think you'd incur some kind of marketing cost or else lose riders who only know of the events because they see them on bikereg? Or do you think enough people would know about it independently to fill your fields?
Since your math agrees with mine at $1/person per race, it must be close 😀
BUT
all this work to make an extra $0.20, and save the racer $0.80 ?
efforts would be better placed in promoting the events so more people attend, or get a couple sponsors to cover the transaction fees......
The fee goes up with price, but % goes down, given the transaction fee. it $10 -> $0.56 (5.6%), $30 -> 1.17 (3.9%)
looking at is a different way - say selling some "stuff" helped cover fees, it lowers the fixed costs - until it covered all the fixed costs, the incremental cost per racer is the same. (there is a good HBR case on this type of stuff)
We would lose racers, yes. How many? Hard to say.
* For ST I don't think it would be that many
* For Stewart, it would be non-zero for sure
* For CX, yes our numbers would drop a bit
So does that take our projected 750 racers in 2015 and drop it to 650? Maybe. If so, in the end, we would lose revenue for MTBNJ, and have fewer bells & whistles at the events.
We could consider doing it for ST only to see how well it plays out. But I'm not sure we want to line up canned sites to do it for us. Custom awesomeness or death!
As an aside, we're almost surely bagging USAC entirely for 2015. So we're going to lose CX numbers in that realm anyway. Adding this on top would make it hard to track what sort of numbers we lost where. And with Stewart changing formats, participation numbers will be meaningless comparing last year to this year. Finally, there was no 2014 ST series so it's impossible for us to compare those numbers against this coming year.
In summary, any and all data amassed this year will be inconclusive.
give? the goog peeks at everything - even the metadata of your email is important, even if they don't look at the contents (sound familiar?)
again, bikereg gets about $1 per racer per event over what each individual organization could do by itself.
Find 10 - $100 sponsors for the year, and keep using bikereg.....make some nice banners (we know a guy) - hit up the local businesses - who has contacted Salt to let them know this is happening? there's a bunch of drinkers with an athletic issue.
the cost side of these equations could be small compared to the potential income side.
Yes, you bring up good points. It's a lot of effort for not really a lot of gain. The effort would be better spent trying to make the event better, I imagine.
1speed
Incredibly profound yet fantastically flawed
Well, you could probably use your FB page to promote them, too -- with a little viral marketing from people who do sign up, you could hit your original numbers. I think most of us who've participated in MTBNJ events would certainly post registration info -- the events themselves are easy to get behind because they're well done and very fun.
shops, clubs, social media - there are plenty of marketing opportunities.
one other thing - if merchandise is going to be available, then maybe a square-up account? 2.75% and no transaction fee for swiped cards - this would help move items at events rather than requiring cash. Yeah, it is going to cost $1 on a $30 sweat shirt, but you should be making $8-10 per...
they have order/ship order/pickup (ie at event) capability.
they have a nice online inventory/cart system, including pre-orders.
once set-up for merchandise, adding races would be "if advantageous"
no monthly fee (i don't think) -
we should take conversation somewhere else....
one other thing - if merchandise is going to be available, then maybe a square-up account? 2.75% and no transaction fee for swiped cards - this would help move items at events rather than requiring cash. Yeah, it is going to cost $1 on a $30 sweat shirt, but you should be making $8-10 per...
they have order/ship order/pickup (ie at event) capability.
they have a nice online inventory/cart system, including pre-orders.
once set-up for merchandise, adding races would be "if advantageous"
no monthly fee (i don't think) -
we should take conversation somewhere else....
I'm going to RV after "lunch" today. Tomorrow maybe CR, though that ice stuff sounds yucky. So maybe northern tomorrow?
i know people can ride it but i did not like the conditions at CR honestly. rivers of ice suck it.
To me, it's like trying to sell your house on FSBO.com instead of getting the exposure on GSMLS.com. If one goal is to get more people racing, the extra exposure on BikeReg.com is worth the (arguably) slight increase in cost. Like it or not, it's where people look first.
Furthermore, I don't think anyone is going to register at $32-$33 but skip an event because it's $35-$36. Efforts can be spent better elsewhere.
Furthermore, I don't think anyone is going to register at $32-$33 but skip an event because it's $35-$36. Efforts can be spent better elsewhere.
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I have no patience right now to look at the numbers but at some point after the forum upgrade, I'll throw up a default install of OpenCart and we can play around with it. I think Carson does have a point although I'm not sure how much extra racers we get from people searching bikereg.
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Slugger
Member
I'm gonna get to BikeReg in a sec, but first...WHAAA???!! This is so crazy exciting! YES PLEASE!!!
Okay, BikeReg: as a brand new racer last year, I spent a LOT of time trying to find races. I heard about H2H somehow, and that helped, but BikeReg definitely made it easier. If you go outside BikeReg, you are almost certainly limiting new blood. Sure, the people who already know it exists will keep coming, but losing newcomers is a risky venture. I'll be totally honest - I'm always a little suspect of races that aren't on BikeReg (not little stuff like ST that frankly I kinda expect to be day-of, but "real" races like Stewart or the H2H races or whatevs). As bizarre as this sounds, I think being on BikeReg brings more "legitimacy" to your race than being USAC.
But if you could find sponsors to offset the fees, I would very happily grab their pastries, lunch, construction equipment, whatever to support them.
Duly noted and thanks for the input.
As for USAC, we've only ever done 2 races under the USAC umbrella, the cross races in the previous 2 years. Everything else has been a solo venture. So it's not a big stretch for us to go totally "Gestapo free in 2003". Ah, 2015 but that doesn't rhyme so well.
On BikeReg, I get what you're saying and I think it makes sense. To save $1 really isn't worth the effort right now. Maybe one day.