@Norm , you've done your fair share of promoting. 100 mile ride supported at 35 bucks a rider? Im interested to hear your thoughts on that.
Well if I'm doing the math, I see 82 registered, assume 18 day-of so we can round to 100. $3500 comes in from the event. First thing this tells me is that the promoter is doing this to do it, for a specific reason that boils down to "I just want to do this".
Your costs are minimal in this. With insurance and some minimal pre/post food you're looking at $10 a rider depending on what they got. Say 100 finisher medals at $3 a pop, toss in $2 for extra costs per rider and you end up clearing $2000 in the end. So of the $2000 you likely dropped $500 on some sort of big purchase in getting ready for this. Maybe it's materials for the ride or pre/post dinners, etc.
Were there aid stations? You know, how much did the shop/sponsors contribute? In the end it's possible the made $1000 on it, maybe they made nothing. As a promoter I appreciate that they do it just to do it, that's cool and something we don't see much of.
Sadly, if they raised the price to $70 they would get more interest. There is a segment of people out there who see $35 and assume it's a garbage event. It's strange but true.
An alternate possibility is that this club does another event that makes a bunch of money, and they use that money to run this event. They aim to make this a bigger event and have no problem losing money on it to start. This is sort of what we've always done with short track. Short track makes very little money for us but the other events allow us to try & fail at other things.
But these are just guesses. Not sure if that's what you were asking.
