I think Tito's had bigger issues at the end. It had the typical issues of going downhill post-Covid where the menu shrunk, lost the salsa bar, service went to crap and they started getting a ton of competition. They were probably profitable pre-Covid but with all the rising costs especially rent they were struggling.
I thing the big issue is that unless you're a chain with lots of efficiencies built in, it's hard to make it. It's *really* hard to just be a mom & pop restaurant in a town like Morristown. It's either chains or investor owned restaurants.
I didn't hate Titos, we ate there often enough when the weather was nice enough to sit outside. But they have the same problem as most places like there where everything basically tastes the same and it's easy to get sick of it. Tito's tastes like Titos, Tacoria tastes like Tacoria, Chipotle has the generic Chipotle taste, etc.
I think Macho Nacho moving and to me going downhill was what really burned me.