Which industry did they save?
the straight ski industry.
side-cut and rocker which made a snowboard to carve more easily was a gift to the ski industry.
this allowed the shortening of skis by almost a foot, increasing performance, and simplifying turning.
throw on some twin-tips to complete the circle.
get some soft boots, and strap me in!
nothing better than a heelside carve riding switch - they never see ya coming!