Strava is an interesting social experiment. I personally know guys who take it way too seriously, like their self-worth is somehow tied up in it. A friend of mine convinced me join , I thought it was a great cheap way to know how far, and where you’ve ridden (I like Trailforks better for the where part), because I don’t feel like buying a Garmin for my MTB. People are crazy though. I forgot to turn my Strava off on an MTB ride in VT, and drove my car up a mile dead-end road to my cousins house, pretty good climb. No one ever drives, never mind rides, up that way. A month later when I’m up there, I check my previous ride so that I can repeat it, and find that the segment has been named (don’t know how), and I hold the KOM. There have been about 15 people trying to beat it, not coming close. My cousin tells me that people (roadies) are constantly riding up and turning around in her driveway. Thought about deleting it, or telling everyone it was a mistake, but watching this is way more fun.