Also, originally we were talking about expanding to NJ, most densely populated state. Quality goes down 1%. Sales go up 20%. It would take a lot for someone to give up something around 6 figures a year (guesstimating). If they are so worried about quality, why did they expand their Brooklyn operation and make a Rochester operation?
If they can succeed going national, even at a small scale, I am guessing 7+ figures. Would you be able to resist that temptation, esp if someone else hands you a check for $20mil to give it a try?
Most people like to make more money, not less. But yah there is that 1% who don't care.
The reason why they don't expand is more than likely because they don't have the confidence that their product will succeed at a larger scale (what % of the population actually like hazy IPAs - I'm willing to bet very small) and/or no one wants to put up the money.
Just my opinion.