Well its 2024 now, so its time to start thinking about my upcoming race season. I was going to do a bike check blog post, but my bike is currently not doing well, so I decided I would do a post about my sponsorships for this season. I honestly debated doing this post because I try to stay humble and keep some of this stuff to myself because I don't want to seem like I'm bragging or shoving it in people's faces. But I decided to just go for it anyways.
So after winning the ESC championship, I thought sponsorships were going to be much easier to get this year. It turns out I was wrong. The sponsorship/ ambassadorship process can get very frustrating sometimes because I put in the work during the season and take the time to reach out to a bunch of companies, and most of the time I hear back from only a few and sometimes their answer is a no.
This year I reached out to more companies than usual because of the season I had, but some companies I planned on messaging had deadlines before my season actually ended. That's the issue with the ESC. My last race of the season was October 29th, and most applications are due by mid-October, October 31st, or if I decided to email a sales team they typically have their next season roster already made by the end of October or beginning of November. Now you might be thinking, "why didn't she just submit an application before the season was over?" Well I could have done that but one of the strongest attributes of my results resume this season was winning the series which I knew I was going to do towards the end of the season, so I decided to wait. This may have hurt my chances with some companies that would have thought about me, but I was willing to take that risk.
So the sponsorships I do have for this season. The first sponsor I received for this season was from Odi grips. This sponsorship is one that I've had for the past two seasons, so I am happy to be sticking with them again. My next sponsor is Ignite, and they have been with me for the past two seasons as well. This one is one that I've really enjoyed, and I'm super happy to have again for this season. Then, I have American Dream Nut Butter. This one is my only "oddball" sponsor because its not really bike related but they make high protein nut butters for athletes, and I love peanut butter, almond butter, and cashew butter, so it was going to be a good fit for me. I also had been using their products for the past three years, so I knew I liked the product already.
I am still waiting to hear back from my contact at Wolftooth, but I've been sponsored by them the last two seasons, so I'm hoping to have that one back. I also contacted PUSH Industries, and for the past two years they said no because they don't have a program, but I would be on the top of their list when they created one. The difference this year was that they asked if I was still riding the same bike as last year, and I responded right away because they didn't say no right away. Its now been about two months and I haven't heard back. This is one where I get extremely frustrated because they almost led me on and then won't answer me.
Now for my last three sponsorships, as of now. First, MAXXIS. I've been in the grassroots program for MAXXIS for the past two years, and it was great. This season is a little different though. Instead of my usual allocation of free tires and then discount afterwards, which I'm assuming is the grassroots program, I've been moved to a "Pro Purchase Sponsorship" and I have no idea what that means. I'll get my wholesale account in a few days, and I'll find out, but it was frustrating at first because I had my best season thus far and my sponsorship seems to be giving me less than the other years when I didn't do as well. My next sponsor is Chris King. This one is probably one of my favorites because I've been using Chris King for a while now and I've never liked anything else. This year, I got a headset, bottom bracket, and hubs. Now the hubs are just incredible. I got the limited black and gold hubs, and I've never seen a hub so pretty. I'm also pretty excited because I currently have i9s and I just don't like them. They have good engagement and all but they don't roll well. Chris King's are just good at everything because they roll well and their engagement is good. They also sound so good.
I'll stop my Chris King lovefest, and move on to my last sponsor, which is Troy Lee Designs. Now this one is probably the one I'm the most excited about because this is my first year with them. I've also been using their helmets, both full face and half shell, for a few years now, so I'm excited to finally get to represent for them. I also need to refresh my racing and riding clothes this season, so it will be nice to do that with TLD. I also really want these riding overalls for like no particular reason except for the fact that their sick.
Well that's all about my sponsorships for this upcoming season. I'm hoping to make a bike check blog post for when I get my bike back together!