Mavic no mo'e?

[ilnadi]

Tour de France supplier Mavic placed in receivership

French unions demand accountability from Salomon and Amer Sports in 2018 sale

www.cyclingnews.com

This part reads like a "who's on first" sketch:
"Former parent company Salomon sold Mavic last year to Californian investment fund Regent LP... Amer Sports, a Finnish group that is the main shareholder of Salomon ... was then bought by a Chinese group in March 2019... contrary to what had been publicly announced, Salomon had not sold their business to Regent LP but to a company called M Sports, based in Delaware (USA), with no capital link with Regent."


Trek will prolly buy them

 

[Bike N Gear]

Trek will prolly buy them

And then phase out the use of the name completely.

 

[mtn]

But what will happen to the yellow mechanic car in the tour??

 

[stb222]

Welp, that’s what happens when you don’t redesign a hub in 15 years.

 

[mwlikesbikes]

Funny how they got beat by a little company called Stan’s in the tubeless rim department.
Sorry for Mavic but they seemed to rest on their laurels for too long.