Another Direct to Consumer Bike Brand

onetracker

onetracker

Well-Known Member
Not planning to support direct to consumer bike brands personally. But this may be the the only option in the future; who knows. Heard about this on the Riding Gravel podcast... Viathon owned/backed by the Walton (e.g. Wal-Mart) family. I hear that these can also be purchased on walmart.com. What do you think?

www.viathonbicycles.com

Gravel - Multi Surface | G.1

G.1 Fast as a road racer, rugged as a mountain bike, and priced beyond compare—the G.1 is one bike to rule them all. With flat mount disc brakes, through axles, and drop seat stays for the plushest ride, this bike, crafted by some of the world’s leading carbon fiber technicians, defines the...
www.viathonbicycles.com www.viathonbicycles.com
 
Viathon has been around for a year or so now. I haven't seen any in person yet, but I would imagine the frame is like any Far East produced frame - heavily depends on the brand's QC. In theory, the Walton family have the resources to have it done right.

Best comment on Pinkbike:
"We dentists don't shop at Walmart. Waiting for Whole Foods to offer MTBs"
 
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I don’t know the whole story but this started because some of the younger generation Walton’s got into mountain biking and were embarrassed by the term “Walmart bikes.” They also dumped a ton of money into the trails in Arkansas and put them on the map as a destination bike spot. Not a bad thing at all.
 
Soundguy said:
I don’t know the whole story but this started because some of the younger generation Walton’s got into mountain biking and were embarrassed by the term “Walmart bikes.” They also dumped a ton of money into the trails in Arkansas and put them on the map as a destination bike spot. Not a bad thing at all.
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They also own Rapha too. Pretty into the cycling community from what it seems.
 
Competition is good - direct consumer bikes are getting stellar reviews.

Bearclaw & Knolly ( qasi direct) make two of coolest gravel rigs I’ve seen.
 
The Walton's poured literally millions of dollars into their local community. They're the ones who built up the trails in Bentonville, Arkansas.
 
serviceguy said:
Knolly makes a mean 29” full suspension too if you ask me...
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I love this rig the Cache:
www.knollybikes.com

Cache Titanium

Our second gravel model is offered in Steel, giving it the unique feel, durability and dampening characteristics that you want for long days in the saddle. It includes all the features you want for multi-day adventures, while still being ready for short local training laps. NEW REVISIONS include...
www.knollybikes.com www.knollybikes.com
 
GreenMachine said:
I love this rig the Cache:
www.knollybikes.com

Cache Titanium

Our second gravel model is offered in Steel, giving it the unique feel, durability and dampening characteristics that you want for long days in the saddle. It includes all the features you want for multi-day adventures, while still being ready for short local training laps. NEW REVISIONS include...
www.knollybikes.com www.knollybikes.com
Click to expand...
For some reason I can’t get excited about gravel bikes, but then again I thought I would never ride anything else then a 26er...if they only made a steel or titanium hard tail...
 
I agree that the Walton’s have invested a ton into trails in Rogers and Bentonville AR. Very positive. That was a backwater when I first started going down that way in the late ‘90’s.

Not sure how I feel about about their foray into bike manufacturing.

Rapha, meh. Seems like a vanity project targeted at rich white dudes. Seems like they use nice fabrics.
 
GreenMachine said:
I love this rig the Cache:
www.knollybikes.com

Cache Titanium

Our second gravel model is offered in Steel, giving it the unique feel, durability and dampening characteristics that you want for long days in the saddle. It includes all the features you want for multi-day adventures, while still being ready for short local training laps. NEW REVISIONS include...
www.knollybikes.com www.knollybikes.com

That video they have running makes me want to buy one...until I remember that the type of stuff they're showing is very limited around here. Maybe if I lived closer to Six Mile, but in general, I'm much happier living closer to the rocky NNJ trails where that bike would struggle.
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I would agree - Not many great gravel trails around me to justify that bike purchase.
I still want it lol

The Beaux Jaxon from bearclaw looks awesome as well .
Absolute tank -
 
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