Let My People Go Surfing
i just finished the first, and likely last, business book i'll ever read. i can say with 100% certainty that i will never part with this book. ever. i owe jdog something for tipping me off on this one because it is truly a fantastic read.
Let My People Go Surfing, the education of a reluctant businessman by Yvon Chouinard should be the text book for how all businesses operate moving into the 21st century. every high school senior, every business major, every MBA should read this book. why? because it simply makes sense.
the book is brilliantly written and is part the tale of a dirt bag climber/surfer, part the tale of an individual looking at his life, his passion and company and trying to do the "right" thing as much as possible. treating people as they should be treated. making the best product possible. doing everything possible to use sustainable and low-impact materials. help preserve what is left of the natural world. and, in doing all this, making the company more profitable. it is my opinion that this book is a manual for how business should be run moving forward. Plan for seven generations, not seven months, b/c on the longer time table your decision making process is completely different.
one thing i was reminded of while reading this book was that i'm a hypocrite. really. i love to say i was an environmental major in college, that i recycle, buy organic, do the right thing for the community/environment, blah, blah, blah. but at the end of the day i'm just as much a consumer and collector of shit as anyone else. i had already started taking a hard look at myself and saying "do i really need all this stuff?" before i started this book but after reading it i'm doing it again. i'm "collecting" tons of shit i just don't need...stuff that other people could really use. i'm struggling with a lot after reading this book.
need vs. want. doing the right thing for yourself, your neighbor, your community and your environment is hard. very, very hard and in all cases uncomfortable and requires fundamental changes to our habits and our systems.
i could go on and on but that's not the point. the point is to tell you about this book, to get you to read it b/c of all the books i've ever said are a "must read", this one really is.
five out of five tasty crab flies for this one. i don't have a higher rating to give a book.