Meh. Unbound is big in the US; Flanders, Roubaix, San Remo, etc will always be the monuments and the most prestigious races. Would you rather win Unbound or Flanders. No question, you win Flanders or Roubaix and you are a legend. You win Unbound 5x and in 10 years no one will remember. Keegan is cool and fast but he is not winning Flanders or Roubaix any time soon IMO. Unbound and Lifetime are cool and I like following but it is a big marketing machine. Maybe more hype than they deserve? Not sure to tell the truth.