my 2 cents, the pattern is over powering the logo, which i think is more important than the pattern. i still think white is a bad color to wear mtn biking, probably be better for road.
My thought was from a distance the pattern is very recognizable, though you'll need to know its associated with Halter's. No matter how prominent you make the logo you need to be a lot closer to read it. Thought it not to say that the logo could use a bit more pop!
White is certainly not i deal for muddy spring rides. I'm going to see if its possible to get this pattern to work on a darker color. We'll see.