It's the conflicting message that's this issue. Nature Valley, Citibank, Milk, e-Trade etc don't actively promote or get involved in trail care...as evidenced by the ads you've pointed out, they probably couldn't give a rat's you-know-what. The fact that this ad is coming from Subaru (first, only and long-time supplier of vehicles to the IMBA Trail Care Crew) is the problem.
Actually, Nature valley does help in promoting TM. by donating some food for NTD...
http://www.cpgcenter.com/corporate/media_center/news_release_detail.aspx?itemID=26193&catID=227
"Quoted"
As maker of Mother Nature’s Energy Bar™, Nature Valley is committed to the mission of making nature enjoyable and accessible, while also preserving and protecting nature in our national parks. To further that mission, Nature Valley created the Save the Trails™ program, a unique public-private partnership with the Student Conservation Association (SCA) and Nature Valley Granola Bars®.
Citibank, Actually was a group sponsor in Cali for the wildlife recovery project.. back in 2004
http://www.fws.gov/fire/ifcc/esr/Library/SCA.pdf
"Quoted"
Organized Groups at
CWRP Events (26)
The Home Depot
Fountain of Life (youth group)
SCA Alumni
Citibank
Take Pride in America
United Four Wheel Drive Association
US Fish and Wildlife Service Volunteers
Latter Day Saints (youth group)
San Bernardino Mayor’s Youth Council
San Bernardino Public Schools
San Bernardino Blight Busters
San Bernardino County Bridges Program
Girl Scouts
Boy Scouts
Hesperia Unified School District
Boeing Corporation
Cub Scouts
Rancho Simi Trail Blazers
Kiwanis Club
San Gabriel Mountain Trail Builders
US Forest Service Volunteers
Cal Poly Pomona Engineering Students
South Coast Karate Club
Habitat Works
Tree People
Glendora Trails Committee
Ill have to check history on the others... UHm,mm.. the E-trade was ment to be funny if you seen the super bowl commercial.. ok... Happy trails....
And yes i agree, its the overall Add by Subaru that is not politcally correct with Trail Advocates..