Revel no more. šŸ˜Ÿ

a.s. said:
Iā€™m sorry I brought this up. The Tariff thread is on my ignore list. Now yā€™all bringing it ova here to the ā€œletā€™s be sad a really cool boutique bike company folded.ā€

I blame bird flu.
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Well if they were some boring Hipster Fixie brand or something we wouldn't care or be discussing it.

They were at least doing something different with the suspension so there was some appeal. Outside of nostalgia did anyone really care when GT closed up shop earlier this year?
 
To be fair, the statement from Revel did not mention tariffs. However, itā€™s pretty tough to imagine that was not a piece on the chess board when they made this decision. Iā€™ve recently received statements from 2 small businesses on the impacts, I will post those in the appropriate thread.
 
Santapez said:
Well if they were some boring Hipster Fixie brand or something we wouldn't care or be discussing it.

They were at least doing something different with the suspension so there was some appeal. Outside of nostalgia did anyone really care when GT closed up shop earlier this year?
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All City, yes, GT, no.
 
Cole said:
Sorry, not sure if your profile is up to date, but Revel is more overpriced than Transition? Bikes are expensive... sucks to see a company fold, my point above was can't blame everything on politics...
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Really? Their frames started at over $3200ā€¦.. thatā€™s a frame. I bought an alloy gx fox sentinel for $3200.
 
It's a bummer as a number of my teammates in the DC area bought them when they gave us a grassroots deal a couple of years ago. All of them seem to like their bikes.

From what I read: $8M in debt. Out of operating capital. And the bank apparently didn't see them surviving this and wouldn't extend them more cash.

Pure speculation, but I don't think investing in an e-bike was a good idea as it used capital they now could have used to survive this storm. Or at least maybe give them a chance... And especially an e-bike that was arguably obsolete before it was released... but when they started development it seems like a good idea. Sometimes you win. Sometimes you lose.

Next to go? My money is on Spot, although they seem to have reduced their product line rather than trying to add to it so they may have leaned their operation enough... although I'm not confident.
 
Ian F said:
It's a bummer as a number of my teammates in the DC area bought them when they gave us a grassroots deal a couple of years ago. All of them seem to like their bikes.

From what I read: $8M in debt. Out of operating capital. And the bank apparently didn't see them surviving this and wouldn't extend them more cash.

Pure speculation, but I don't think investing in an e-bike was a good idea as it used capital they now could have used to survive this storm. Or at least maybe give them a chance... And especially an e-bike that was arguably obsolete before it was released... but when they started development it seems like a good idea. Sometimes you win. Sometimes you lose.

Next to go? My money is on Spot, although they seem to have reduced their product line rather than trying to add to it so they may have leaned their operation enough... although I'm not confident.
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We been trying to tell yā€™all that ebikes just arenā€™t it. How many more small brands will ebikes kill

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scott62 said:
Really? Their frames started at over $3200ā€¦.. thatā€™s a frame. I bought an alloy gx fox sentinel for $3200.
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ya to be fair..ALL bike companies do this....I personally hate it as someone who likes to build my own bikes....But it goes right back to the source of this whole issue....Bike frames are ordered, built and shipped in a bulk quantity.....then the factory moves on to a different order. So the frames are allocated to complete bikes, warranty replacements....Like the frame, bike companies also have to buy wheels, and bars, etc in bulk....all of this is done at once....if they made frame buying as cheap and easy as it should be, all of this would get screwed up.....Plus, they dont want to sell us a frame as there is less money to be made....A complete bike at ~$6000 has many part in which all have some bit of mark up.

Wish is wasnt this way, but this is the state of survival in the bike industry.
 
Cassinonorth said:
Are carbon frames the same price as aluminum for any brand? Transition's frames are $3300 carbon too.

Why even compare those two things?
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Ok, guess I wasnā€™t clear. Look at ibis, they make alloy Ripmoā€™s and Riples to ā€œpullā€ people into the brand like transition does. Brand names are a great sales tool. Revel wanted to be yeti with out the race history. Why do you think specialized makes 170mm travel Status and the 170mm enduro? The park rats start on the status and work towards the enduro or demoā€¦.Revel just wanted to make high end bikes with no pull to their brand.
 
scott62 said:
Ok, guess I wasnā€™t clear. Look at ibis, they make alloy Ripmoā€™s and Riples to ā€œpullā€ people into the brand like transition does. Brand names are a great sales tool. Revel wanted to be yeti with out the race history. Why do you think specialized makes 170mm travel Status and the 170mm enduro? The park rats start on the status and work towards the enduro or demoā€¦.Revel just wanted to make high end bikes with no pull to their brand.
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Many road raceds prefer the alloy allez over the carbon tarmac doh . šŸ¤”
 
scott62 said:
Ok, guess I wasnā€™t clear. Look at ibis, they make alloy Ripmoā€™s and Riples to ā€œpullā€ people into the brand like transition does. Brand names are a great sales tool. Revel wanted to be yeti with out the race history. Why do you think specialized makes 170mm travel Status and the 170mm enduro? The park rats start on the status and work towards the enduro or demoā€¦.Revel just wanted to make high end bikes with no pull to their brand.
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I would be curious to know how much brand loyalty there is.

As someone who bought an aluminum Ripmo, my next bike whenever that is can be from whatever manufacturer at the time has the best option for me.

In fact I demod a new gen carbon Ripmo/Ripley and it had no improvement over my bike except the redesigned seat stays hit my calves so it's a no go.

I think those aluminum options just get the people looking to spend 1k less and not care about a little more weight. Which is good for the brand.
 
Santapez said:
I would be curious to know how much brand loyalty there is.

As someone who bought an aluminum Ripmo, my next bike whenever that is can be from whatever manufacturer at the time has the best option for me.

In fact I demod a new gen carbon Ripmo/Ripley and it had no improvement over my bike except the redesigned seat stays hit my calves so it's a no go.

I think those aluminum options just get the people looking to spend 1k less and not care about a little more weight. Which is good for the brand.
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I agree with this, its just a lower price point. And a lot of brands have gone away from, i guess it shared some r&d costs geo wise, but maybe wasnt worth the extra effort to make a AL model that had a lower margin.
 
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