the fact that men's sports draw more attention than women's sports is based on an environment that madison ave created years ago when the good old boys ran things. you think i'm kidding? take a look at some of the old pictures of the marketers...the guys that really drove the business decisions and the sponsorships. it really was the good 'ol boys network. that is the real reason why. well, that and someone had to go out and kill saber toothed tigers and genetics dictated that men were physically more able to do that type of work. no brains, all brawn. that's truth too, as much as i hate to admit it since i fall squarely into the less brains more brawn category. anyway, after we killed all the sabertoothed tigers, there wasn't much else to do. that's when god invented football and the rest is history.
so, fast forward to today where in theory men and women are created equal. the reality is, it's not so and the real reason falls back to...yes, marketing dollars and the old stigmas. what marketers STILL fail to realize is that women make up 50%+ of this planet. technically we're outnumbered and that percentage has a TON of spending power. i don't see a damn reason why the numbers shouldn't be equal and i'll give you a perfect example. brandi chastain. don't know her? google it. she is a marketer's dream and should be paid every dime that she helped nike earn and then some. men, women, black, green, red, purple, it didn't matter. everyone loved it. oh, and by the way, she's a woman.
so, along the philosopher-king line of thinking that's laid out by our good friend Plato in the Republic, one of two scenarios must to occur for a fundamental shift in women's sports:
1. a woman must become so high profile (tiger woods-esque) that she is impossible for marketers to ignore
or
2. a high profile woman must become a marketer and roll the tide.
there you have it. problem solved. now, who wants to discuss the global economy and our environmental impact as a result of the fall of paganism and the rise of eurocentric philosophies?