heard on the tour that discovery channels sponsorship is up, but they do have a replacement lined up for a new sponsor.... anyone hear anything on who it may be?
How come the sponsors change so often? You would think that with as much exposure as they got over the past few weeks they would want to keep their name attached to that.
Because you're talking about sponsorship contracts with 8 digit sums, and that's a lot of money no matter how large your company is. Discovery had a 3-year contract. It's up. New Discovery Channel CEO isn't bike-friendly like the last one, so this sponsorship doesn't get renewed.
It should be pretty easy for them to line up a new sponsor. I'm sure they're just shopping for the best deal...
I think that Hewlet packard is in the running..