Anyone who actually buys this bike to ride it is an idiot. The IsoTruss is nothing more than a class project at BYU. The students came up with a great idea and are trying to attract buyers of the technology.
This bike is nothing more than a toy. Kinda like making a bike frame of bamboo. Sure, it's cool to do it but it's not presenting any breakthroughs in the bike industry.
The patent would be much more appropriate for larger scale structural support applications; Aerospace, Architecture, etc. It looks as if they are pursuing those as well. I guess a bike was just easier to make and they could actually have some fun with it.
When you read some of the literature, it just sounds like a thesis or a physics lab report.