BiknBen
Well-Known Member
I was watching Cyclism Sunday on the Vs network over the weekend. They were running ads for the upcoming Tour de France in July.
The 30 second spot showed clips of footage from the last ten years or so. It grabbed my attention because all the footage was running in reverse. In each clip, the cyclists were moving backwards. Most clips were close-ups of individual riders.
As I continued watching, I began to notice a theme. All the riders in the clips had been involved in some type of doping scandal. Riders such as Riis, Miller, Landis, Rasmusen, Ullrich, etc. At the end of the ad, they displayed the start date of the tour and a message saying "Take back the Tour".
My initial reaction was, "Damn, that's gonna ruffle a few feathers". I am disappointed that no matter happens in the world of pro road racing, the media only highlights the doping controversies and pending investigations. I was especially surprised that they put David Miller in the ad. He was the only riding among them that was still riding. He is now an self-appointed ambassador for a cleaner spot. I doubt he would be very happy seeing this ad.
http://www.takebackthetour.com/
I'll be watching most of the tour stages in July. It would be refreshing to just be able to enjoy the action instead of see it marred in controversy.
The 30 second spot showed clips of footage from the last ten years or so. It grabbed my attention because all the footage was running in reverse. In each clip, the cyclists were moving backwards. Most clips were close-ups of individual riders.
As I continued watching, I began to notice a theme. All the riders in the clips had been involved in some type of doping scandal. Riders such as Riis, Miller, Landis, Rasmusen, Ullrich, etc. At the end of the ad, they displayed the start date of the tour and a message saying "Take back the Tour".
My initial reaction was, "Damn, that's gonna ruffle a few feathers". I am disappointed that no matter happens in the world of pro road racing, the media only highlights the doping controversies and pending investigations. I was especially surprised that they put David Miller in the ad. He was the only riding among them that was still riding. He is now an self-appointed ambassador for a cleaner spot. I doubt he would be very happy seeing this ad.
http://www.takebackthetour.com/
I'll be watching most of the tour stages in July. It would be refreshing to just be able to enjoy the action instead of see it marred in controversy.