A custom guitar will have minimal resale value compared to the Gibson name if it generally costs less than said Gibson. Are there scenarios where this is untrue, yes but the amount of buyers for a small luthier are minimal and will need to be a fan boy of said luthier.
I can understand buying from a custom luthier if you are the type that holds on to your guitars, some people flip on the regular - like myself. Granted I have ones I would not sell, But when I do flip I generally do not loose money (the COVID market was fabulous). I subsidized my income in grad school by buying and selling Gibson SG’s, Les Pauls and 335’s as those were the models I knew and the market was very receptive to them.
And 100% - there is a ton of sentimental value with the Gibson brand, which is why they can charge what they do for them - there is demand. People know what they are buying. Are there bad years - yes. Are there bad examples in good years - yes. But with the Gibson name you know you are 85% there for the majority of the purchases you make, even if you buy them blind from an online site.
I sold these two during the COVID hype but both them both from eBay.
- 93 Les Paul Custom Premium Plus Top
- 14 Les Paul R9 Aged - Pre Murphy Lab
Both guitars were fantastic and could outperform me but I tend not to collect guitars
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