It does go on points - not sure if there is a public definition - here are the settings.
points are awarded for posting, getting likes, and who knows what else......(i could look it up, but....)
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Customization is somewhat like when your friends give you a nicname (ie Booger.)
Typically because of some historic (usually comical) event individually perpetrated,
or
@Norm feels the need to add levity - in
@The Landfill of Slacktown's case - you also get your user name changed
One can also be awarded a title by coming in DFL in anything - esp fantasy football (see mine and
@jShort )
Consistent borderline behavior could result in a new group being created - such as 'jerk squad'
Or if a member of a certain group (ie board member of JORBA)
Essex County Trail Ninja could become a thing. never know.
Will see if Mayor McCheese wants to move on that.