I haven't seen any boobs in this thread or I would have been all over it...doesn't make sense!
Base-in-your-face
A long time ago in a galaxy far, far away...
Before the days of Strava and Zwift there was a time where the only data one could collect was from a GPS unit or a bike computer. There were a few people from the board that were training like crazy (@Norm was one, kush, who else...? doesn’t matter) and an idea brewed up. Track your miles, get out earlier, ride in the cold, blah blah blah, all to get those base miles in along with some competition. The first run was a mess but it was an experiment. We had bonus points for speed (yeah, didn’t make a whole lot of sense for base miles) temps, precip, if you ate an apple, GPS Art, Xmas pictures, you name it. We changed the rules around, people got frustrated. It was messy but it stuck. Second year was simpler, but people bowed out fast. It’s evolved to now this. Strava has made it totally different, but it’s to motivate people who want to ride. It works if you don’t jump off the wagon.