I went to the Rapha store in the city last night.
It was apparent that the salesperson was used to the kind of clientele who are looking for high fashion instead of function. He kept referring to jackets that were good for riding around town and to the bars & pubs.
I kinda chuckled, and without trying to sound like a douchebag, I told him that I race & train, and that I'm looking for something along those lines. He looked relieved. Then he relaxed a little bit and said, "Oh, okay, then you want to look at these jackets instead."
After I made my jacket selection, I asked him for a dining recommendation. He asked what kind of food we're looking for. I said, "Well, I saw that the restaurant across the street has a Ferrari parked out in front of it. I'm not looking to eat there. I'm looking for something where I can eat dressed like this (pointing at my MTBNJ Stewart Six Pack t-shirt and Halter's hoodie) and still eat something good". He laughed and said that the neighborhood we were in is kinda like that Ferrari crowd.
Aside from the neighborhood, the shop itself and the salesperson were really cool.
I ended up walking out the door with the Pro Team Jacket. I'll be wearing it for the first time on today's ride.