What almost I missing that aso wants the best person in cycling gone?
Did they want him gone from the start, no. But I think their overreaction did have ulterior motives.... And this is why ( IMO).
1) ASO and Dimention Data have a significant ongoing Business relationship to totally revamp the user experience in particular the mobile and streaming aspects. In a moment on panic and anger they had an emotional reaction not a rational one.
2) Merckx. The story line for a while has been the chase for number 1. For a while it's been a forgone conclusion.... But time is catching up to Cav. He still has a great kick, but it's duration is getting shorter and shorter. It takes a lot of time and money to pull off the media campaign around the chase. They can still use it IF he's in the race... Now? That's a lot of sleepless nights in preparation. They're going to have to re-craft the storyline throughout the tour now..... Poof, gone. Zero return on investment.
With younger stronger guys out there the concept of a lead out train bringing the sprinter to 100m is no longer the norm. No one knows this more than Cav, it's why (I believe) he's been taking more and more risks the last few years.
We've all been watching Cav for a long time now. He's always been all or nothing. If the lead out was bad or he wasn't sure he'd win he'd pull up.... It was annoying actually. Now? He's involved in more crashes then any of the other sprinters.
He's under a ton of pressure and it's make him desperate and spitful to the point of being wreck-less. Do we not remember the Olympic track incident? Now THAT was egregious.