The dot-com bubble was built on lies promulgated by MCI/worldcom. The beer is real!
economics will take care of this - if there is a shortage of hops, the market will respond.
for companies like ballast point, at some point, the value was locked up in the brand, rather than the owners' pockets.
the only way to extract that value was to sell. if you can make is so your family never has to work again......
I suspect our local brewers are making a good living at the price point - they could always raise the price, because of the demand.
if we are willing to pay $18/4pk why not $20?
economics will take care of this - if there is a shortage of hops, the market will respond.
for companies like ballast point, at some point, the value was locked up in the brand, rather than the owners' pockets.
the only way to extract that value was to sell. if you can make is so your family never has to work again......
I suspect our local brewers are making a good living at the price point - they could always raise the price, because of the demand.
if we are willing to pay $18/4pk why not $20?