Conscious Buyer

[The Kalmyk]

Scenario 1

You walk into your LBS and see two new energy source products side by side. As a conscious buyer you look a little deeper.

Similarities- Ingredient, total weight of packaged product, portion size, price, packaging (minus differentiated label), science study, field study (same subjects)

Differences- Company and FDA label

Scenario 2

Same as scenario 1 but FDA approved product is $5 more

 

[walter]

wait, the fda approves supplements? Or are we speaking hypothetically?

 

[The Kalmyk]

wait, the fda approves supplements? Or are we speaking hypothetically?

Hypothetical

Or not...

https://www.fda.gov/Food/DietarySupplements/

 

[Monkey Soup]

There is no pre-approval required for dietary supplements, they're not drugs. You do have to have some sort of scientific basis for making claims though. Most smaller companies make outrageous claims anyway, with the only penalty being if the FDA busts your balls, you need to revise the label and remove the claims. You can say what you want in advertising also until the FDA tells you to shut it down, or a competitor sues you. And from a manufacturing perspective, the FDA usually doesn't waste their time auditing your facility unless your one of the big players.

 

[The Kalmyk]

There is no pre-approval required for dietary supplements, they're not drugs. You do have to have some sort of scientific basis for making claims though. Most smaller companies make outrageous claims anyway, with the only penalty being if the FDA busts your balls, you need to revise the label and remove the claims. You can say what you want in advertising also until the FDA tells you to shut it down, or a competitor sues you. And from a manufacturing perspective, the FDA usually doesn't waste their time auditing your facility unless your one of the big players.

So having an FDA label in either of the scenarios I wrote out really wouldn't weight your decision which product you would choice?

 

[qclabrat]

yeah, I agree with Mr Soup, as long as the cheaper product is one you've used or a reputable company I wouldn't think otherwise.

 

[rick81721]

So having an FDA label in either of the scenarios I wrote out really wouldn't weight your decision which product you would choice?

What exactly is the "FDA label" you are referring too? Like others said, there is no approval process for supplements.

 

[jShort]

Scenario 1

You walk into your LBS and see two new energy source products side by side. As a conscious buyer you look a little deeper.

Similarities- Ingredient, total weight of packaged product, portion size, price, packaging (minus differentiated label), science study, field study (same subjects)

Differences- Company and FDA label

Scenario 2

Same as scenario 1 but FDA approved product is $5 more

Buy samples of both and see which one works better

 

[The Kalmyk]

What exactly is the "FDA label" you are referring too? Like others said, there is no approval process for supplements.

Got it Rick. Maybe I should ask- is it worth it for a manufacturer or distributor to request their product be FDA approved? In Having the FDA audit product does that make a difference to consumers?


By label I mean something like this...

 

[Blair]

Got it Rick. Maybe I should ask- is it worth it for a manufacturer or distributor to request their product be FDA approved? In Having the FDA audit product does that make a difference to consumers?


By label I mean something like this...

View attachment 49929

Take the FDA approved one because it will have the stronger drugs to improve your performance, hypothetically.

 

[rick81721]

Got it Rick. Maybe I should ask- is it worth it for a manufacturer or distributor to request their product be FDA approved? In Having the FDA audit product does that make a difference to consumers?


By label I mean something like this...

View attachment 49929

Can you give an actual example of the product you're talking about? Most likely the "FDA approved" label is illegal and if anything I would steer clear of it.

 

[The Kalmyk]

Can you give an actual example of the product you're talking about? Most likely the "FDA approved" label is illegal and if anything I would steer clear of it.

No I don't have an example. I'm asking for myself. I was thinking having a third party audit would be a good look and send a message of transparency.


Honest business honest message.

 

[qclabrat]

regulatory is actually my area of expertise however label not so much. What may actually be FDA approved are the ingredients, such as a colorant, or it may be an approved facility to manufacture consumer goods. There are definitely less stringent regulatory requirements for products which donot require a drug application, but it's been changing quite a bit from year to year

 

[w_b]

Try the cheaper one; if it does not work, try the more expensive one. If that doesn't work, try something else.

I work with the FDA regularly, on the device side of things; not surprisingly their heads are so far up their collective a$$es it's incredible they accomplish anything productive.

 

[The Kalmyk]

I found this pretty interesting at a Millenial Marketing workshop.

 

[rlb]

Millennials love word clouds.

 

[The Kalmyk]

Millennials love word clouds.

If it converts to dollars, I'm cool with that.

 

[JDurk]

Amazon and Whole Foods mentioned a lot.

 

[The Kalmyk]

Amazon and Whole Foods mentioned a lot.

Amazon- specifically with seo

 

[Mountain Bike Mike]

Millennials love word clouds.

My 9 year old does those http://www.wordle.net/